10 Special Tools for Custom Food Packaging Design

Posted On: Jan-27-2021  By: Kevin Marshall

10 Special Tools for Custom Food Packaging Design

The development of food packaging has increased the value of food in terms of protection, convenience, and preservation. Packaging has made it easy to transport food in its original form, taste, and essence. Even for long distances, you can easily keep and manage your food the way you want it to be consumed. Burger Boxes not only serves food with physical protection. It is also a major tool for the biological protection and chemical protection of food. Keeping your food protected from microorganisms and germs is the best way to avoid spoilage. These boxes are best suited to keeping food safe from any chemical changes due to varying temperatures. Packaging has a strong impact on the shelf life of food items. It has increased the shelf life of food by making it safer for a longer period. Food box packaging can present and produce the image of your brand in the market. Customers will always experience the packaging of your food product initially. The information provided in these boxes is a powerful source of communication between customers and food products. Packaging should be well designed to convey the exact message of your product to the customer. Due to its importance, the design of food packaging must be adeptly planned.
Here we are going to discuss 10 special tools that can be considered for the design of your food packaging.

Plan the Packaging

Before starting work on the design of your food packaging, select and plan the right packaging for your food product. For this purpose, collect all information about your product needs, brand requirements, and customer expectations. Your food packaging plan should be based on these three key points. You need to choose the most productive food packaging. There are three layers of food packaging available:

  • Outer food packaging:

Is the outer packaging of your food item. This is the first most expressive packaging in your product. This packaging is used for the collective transport of food items. This can be easy to handle and provide protection from external hazards. For example, food bags or personalized large delivery containers, etc.
Inner food packaging:

Is the internal packaging of your food item. It is used to hold the product together and safely inside the packaging of the product. It could be a zipper bag, a wrapper or a butter paper, etc.

  • Food product packaging:

Is the actual packaging of the food item. This packing includes the design of the food brand logo with all the ingredients mentioned in it. It could be a box, a wrapper, a bag, a tray or a butter paper, etc. Food packaging designs are based on the above packaging layers that how you are going to present your food product.

  • Decide Food logo:

The food logo is a graphic representation of your food brand. It is the identity of your brand that people can memories. Without identity, no brand can succeed in the market. Blank Cereal Box design could not be completed without the logo of your brand. You can use any symbol, abstract design, or brand name font as your logo. Decide that your logo should be simple but creative. That people can relate and identify easily and instantly.

  • Custom Shapes for Food logo

With the shape of your custom boxes, it's also important to choose the shape of your logo design. There are a lot of options available instead of a simple square logo. You can create your logo in circular, triangular, rectangular, or sharp-angled shapes. It can make your logo more powerful and prominent. You can add any patterns and lines in these shapes to make them more unique.

  • Exciting and motivational fonts selection

There is no standard font style in the food packaging industry. The more you experiment with fonts, the more purposeful it will be. You can use font styles in combination as well. It gives a more powerful design effect. You can also increase the grace of your fonts by adding different trendy line drawings.

  • Pleasant Colors for Food Packaging Designs

The most popular colors for food packaging are red, yellow, and orange. These colors are attached to the concepts of food and appetite. Many food brands use this color in combination to make it more colorful. Fast foods are mostly defined in their design=s with these three primary colors of food. While the green color is used as a symbol of nature and represents organic food products. Only one color printing can be used for a decent design. Color is the true essence of food packaging that can be used conventionally.

  • Effective Personalization of designs

The food packaging industry makes it as easy to customize food brands and food products as one wants. One food product comes in many brands in the market. This makes the need for personalization more crucial than in previous years. These are the techniques that can make food brands lower the cost of packaging with more value.

  • Design that can disclose what’s in the packaging

In fact, with the design of your French Fries Boxes, you can disclose the food item that is inside. Images of food with tempting styles and patterns can be added to the packaging. That could reveal your food item more perfectly.

  • Right positioning of food brand and product name

The name of the food brand and the details of the food product should be clearly defined in the packaging. It should be emphasized, bold, and clear at the front of the package.

  • Simple, least but functional food packaging design

The design of food packaging should not be complicated, as people would not be able to recall. Or they don't even have any interest in reminding you of your brand.

  • Green food packaging with labeling

People are more concerned about the green environment and healthy eating. Try to make your packaging natural with all the labeling of your food. Ingredients and nutritional details on food packaging may make a distinction on the market.

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