Suitable package designs can elevate the product's appearance and brand appeal. That’s why it has been considered fundamental for your business success. As you know, the very first thing that catches anyone’s attention is the packaging of products. So, in this era where the customer has an ocean of choices, the eye-catching look of packaging can inspire them. The stunning Custom Printing & Packaging is the only way to capture the target audience. This includes various types, such as digital printing and traditional. You can take steps to make a lasting impression with printing options.
You are wondering what kind of printing will suit your brand most. Broadly speaking, the two choices are more popular and greatly impact product appearance. So, let’s discuss these two types in detail for your convenience.
Traditional or offset printing requires preparing print plates with a design. After this, the ink is transferred to the packaging surface. For transforming designs, the method of pressing or rolling is used. Hence, newspapers and magazines are true examples of traditional printing methods.
This is the preferable choice for brands that require a large volume. It goes well with additional options like foil stamping and spot UV. Moreover, it offers the best image of your designs.
On the other hand, digital printing involves directly printing designs from a digital file. It requires the printer to print on the packaging surface. This makes creating the variable data print runs easier using digital printing machinery. It also offers the fastest turnaround time and facilitates you in low-volume jobs.
In the packaging world, both printing methods have their own significance. Each has various advantages that you can explore here.
Traditional printing involves lithography, flexography and gravure. These kinds of methods are used for long run orders and give better results. However, they have some limitations.
Traditional printing is an economical option for businesses that require high-volume packaging boxes. At first, you may feel it costly, but overall, its cost is low for large-run orders. So, if you want Custom Packaging Wholesale in bulk, this will be a cost-effective solution. In this process, as the quantity increases, the cost per unit decreases, which is best for your bulk orders.
This method involves a variety of material options for packaging. The traditional printing method also works well with rough texture material. This allows you to choose the sturdier quality material for the long life of your product inside the box. In addition, a variety of finishing options are also available in traditional printing. This method is more accurate for brands that need specific texture and durability in packaging.
The traditional printing method is old, and brands have been using it for decades. Therefore, they rely on it and trust its quality, results, and consistency.
Vibrant color reproduction is the best feature of traditional printing. It produces clean and bright colors on the package surface that attract customers' attention. You see the visual appeal of colorful printed packaging in retail shops. So, the color accuracy and depth with traditional printing are better than digital.
This method involves modern printing technology to create a lasting impression. Digital printing lets you easily adopt the design and give a personalised look to the package. Here, we mention the benefits of digital printing.
Digital printing has significant strengths, such as customization and flexibility. This will help you design your product packaging quickly and easily. Brands can produce short batches of packaging without the high expenses of traditional printing. The digital printing goes well for seasonal sale offers and limited editions. Hence, brands use this method to personalize the packaging for the target audience. This requires an expensive setup. You can change the design look with digital printing for new updates of brand sales or offers.
This way of printing help you to show your creative skills to customer and inspire them
This is a perk of digital printing. You have chance to change the design of your product to your client needs. Businesses can create new product packaging or promotional packaging without any delay. Hence, they can adjust to new trends in packaging design to stay ahead of the competition.
Digital printing offers higher-resolution graphics to attract a large audience. This method is advanced in printing technology and offers eye-catching designs for maximum product appeal. You can also apply finishing to give the packages a better surface shine. Gloss matte and aqueous bring a softer and brighter look to your printed designs. You can also go for embellishments to give them a luxurious touch.
The cost of digital printing is less than that of traditional printing. This is because it does not require plate preparation. You have to print directly from the digital file. So, this is the cost-effective option for your brand needs.
Digital printing does not involve preparing plates, so the turnaround time is less than traditional printing. It allows you to print from the file and saves you both cost and time. You do not have to wait for a long period for the completion of your order.
These are the benefits of both digital and offset printing methods. You can make choices based on your product demand and brand needs.
The following are the factors that you must consider while selecting the printing method.
The selection of printing method depends on the production volume. If you are going to produce a large-scale order, traditional printing is a better option. On the other hand, digital printing is best for short-running orders.
Digital printing is your go-to choice for frequent design updates. However, traditional printing methods provide a stable design for a long time and are better for long-term projects.
The brand's goals decide which printing method you should select for packaging. Traditional printing gives visual appeal with vibrant color accuracy. Meanwhile, digital printing makes your graphic designs impactful for customer attraction.
Before deciding on the printing method, consider your budget plan. Traditional printing works well for long-lasting product packaging. It may look costly at the start, but in the long run, it will be a budget-friendly option. Digital printing also serves short-budget brands. It is a cost-effective option for shorter-run orders.
In the end, the world of packaging has various options to cater for every business need. There is no one-size-fits-all situation. The traditional and printing methods have their specific qualities and advantages. You have to decide on the printing method by considering your budget, brand goals, and customer choices. After understanding the difference between both printing methods, you can make an informed decision. So, which method you will choose for your future packaging will depend on it.
Create visual appeal in your packaging with BoxesMe. We offer distinctive printing methods to create a lasting impression. We offer digital offset printing methods to cater to all your business needs. You can choose the best that enhances your product appearance in a competitive market. You can also take suggestions from our experts. Our customer care team is available 24/7 to solve your queries.
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