When it comes to your product packaging, its design is the first thing that comes to notice. Brands are using different strategies to surpass the high competition in the market. The ideal custom packaging protects the products and enhances their shelf appeal. For this reason, brands use different printing methods to cater to promotional purposes. Let’s delve into the discussion of various printing methods and compare them.
Packaging printing involves the application of text, images, logos, and colors on different materials. There are several printing processes for product packaging. Here are some popular types of printing for your brand.
The versatile printing method uses flexible relief plates to print on a variety of materials. Flexography is commonly used on cardboard, corrugated paper, plastic bags, and foils. This kind of printing process allows high-speed printing and is better for various materials. Hence, it is the best option for long runs or large-volume orders.
The high-speed production makes it ideal for large-volume orders
Its Versatile nature of Flexography lets you choose various materials for packaging.
It is the best and high-quality printing method for product packaging
The high set up cost for plate making
It is less effective than other methods regarding quality and detailed images.
The lithographic printing process is a flat process where ink is applied to a flat surface. This is also called offset printing. It is commonly used for folding cartons and is applicable to corrugated and other paper materials. However, this method is best for heavy graphic content.
The lithography is exceptional for vibrant colors and fine details.
They are great and efficient in production.
Offset is suitable for large volume orders.
This adds the luxury touch with multiple embellishments like foiling and gloss and a matte finish.
The initial cost of plate production is higher.
It takes time and may be less cost-effective for short-run orders.
This packaging printing process involves using engraved cylinders to apply ink to the packaging material. It is best for high-volume jobs. Hence, it works well for food packaging on flexible material. It is also recommended for detailed packaging designs.
Gravure has durability and a super-quality image for large-volume jobs.
It succeeds where the lithography and Flexography are slower and offer low quality images.
Its consistency is best to retain image quality over time.
It is excellent for long-run orders with minimal colour variations.
The cylindrical engraving brings a higher cost
It will not be suitable for short-run or design-change packaging.
Digital printing is a modern technique that is gaining popularity for various reasons. It replaces traditional packaging printing processes such as lithography, Flexograph,y, etc. Meanwhile, contemporary looks and digital printing inspire brands to choose custom printed packaging for their brand promotion. It uses the technology to add visual appeal to your products. Moreover, its faster speed and economical rates make it everyone's first choice.
The versatile digital printing is applicable on various product packaging surfaces.
This is an excellent printing process that helps you get ideal customization solutions.
It does not need plates for printing.
This is cost-effective for short-run and custom-design packaging.
Its minimal setup offers the fastest turnaround time.
You will get high-quality and detailed printing designs using digital printing.
Digital printing requires a high cost compared to traditional printing processes.
Its cost becomes very high per unit for large volume orders.
Screen printing involves various kinds of materials. It is often used to promote a product or brand. Hence, it can be easily printed on uneven surfaces.
This process is printable on a variety of materials.
Suitable for special effects and vibrant colors in packaging.
The digital printing is slower than other printing processes.
Its high cost makes it best for smaller runs.
These are the standard packaging printing processes. You can choose according to your product needs. The printing process selection depends upon various factors, including product quality and budget. Besides that, brands' specific design needs impact the printing process. Product volume and packaging needs also matter when selecting the right choice for your brand.
In the end, this is a complete guide and comparison of the different printing processes. All these options have specific characteristics that make them ideal for brands. Variations in material quality demand versatile printing for maximum impact. You now have an idea of all printing processes, their advantages, and disadvantages. This complete guide will make it easy for you to make an informed decision.
However, if you need more clarity, contact BoxesMe for better suggestions. The expert will help you to choose the proper method for your product packaging. It will benefit your brand to consult the experts for a lasting impression of the brand.
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